Our Story

Boji was created for dogs who feel like more than pets, the kind with quirky personalities, strong opinions, and soft bellies. The ones who walk beside you as equals, because that's what they are!

I started with a simple idea: that if dogs could choose their own accessories, they'd choose comfort, durability, and a look that truly suits them. Nothing over-designed, scratchy, or that falls apart after a week of adventures.

Boji is built for real life. Minimal, waterproof, and made to move! Ready for the beach, the park, or just around the block. Every Boji set is designed to reflect the bond between human and dog, without compromising on style or function.
Woman with blonde hair and a black top sitting on a white couch.

Introducing

Meet the Founder

Hi, I’m Aino! The dog lover behind Boji.

I wanted to create pieces that looked good on every dog, held up on every walk, and felt as considered as the things we buy for ourselves. I love colours and matching with my dog!

Boji is my way of bringing together my love for design, colour, and dogs into gear that’s practical, modern, and a little bit playful. Every product is something I use with my own dog: simple, functional, and made to last.

Thanks for being here and supporting this little dream of mine. I hope Boji makes your walks feel just a little more special.